Marriott International introduces three new brands to Cape Town

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萬豪國際集團今天宣布計劃與 Amdec 集團合作,在開普敦建設三處新酒店。

這將是該市的三家新酒店:一家屬於公司的標誌性品牌萬豪酒店,這將是開普敦的第一家萬豪酒店; 第二家是高檔長住品牌 Residence Inn by Marriott,這是南非的第一家; 第三個是中高端生活方式品牌 AC Hotels by Marriott,這是中東和非洲 (MEA) 地區該品牌下的第一家酒店。


這三個計劃中的開發項目將為開普敦的酒店住宿供應增加 500 多間客房。 為開普敦帶來 189 間額外的客房,開普敦海濱 AC 酒店將位於開普敦海濱門戶 Roggebaai 區的遊艇俱樂部,同時位於 Harbour Arch(目前的 Culemborg 節點),目前幾個主要的位置建設項目,將成為擁有 200 間客房的開普敦前濱萬豪酒店和擁有 150 間客房的開普敦前濱萬豪居家酒店的所在地。

該公告是萬豪與 Amdec 集團現有合作夥伴關係的延伸,該合作夥伴關係始於 2015 年,當時宣佈在南非開發首批兩家萬豪品牌酒店。 這兩家酒店位於約翰內斯堡熱門的高檔梅爾羅斯拱門區,計劃於 2018 年開業,分別是約翰內斯堡梅爾羅斯拱門萬豪酒店和約翰內斯堡梅爾羅斯拱門萬豪行政公寓。

Amdec 在開普敦和約翰內斯堡這兩個城市之間的開發項目總投資超過 3 億蘭特,這將產生積極的經濟效益,並對創造就業機會產生巨大影響。



新的發展加強了萬豪國際集團在中東和非洲地區的強勁增長戰略,該戰略旨在將全球集團擴展為該地區和國際領先的旅遊公司。 萬豪國際集團總裁兼首席執行官 Arne Sorenson 表示:“非洲對萬豪國際集團的擴張戰略尤為重要,因為非洲大陸經濟快速增長,中產階級和青年人口不斷增加,國際航班不斷增加進入大陸。 僅撒哈拉以南非洲地區就有超過 850 億人,蘊藏著巨大的機遇。”

萬豪國際集團在非洲大陸的發展計劃令人印象深刻:到 2025 年,該公司的目標是將其目前在非洲的業務擴展到 27 個國家,擁有 200 多家酒店和約 37,000 間客房。

As for South Africa, Alex Kyriakidis, President and Managing Director, Middle East and Africa for Marriott International, comments that, “The significance of this announcement for both the city of Cape Town and for South Africa cannot be underestimated.  The developments in both Cape Town and Johannesburg confirm the country’s importance to the international travel market – for both the business and leisure traveler.  From the perspective of tourism, the addition of three hotels in Cape Town, catering for different market segments among both international and domestic visitors, will strengthen the position of the city as one of the world’s top destinations, and we are confident that Cape Town will gain huge benefits from the likely increase in visitor numbers expected in the future.”

James Wilson, Chief Executive Officer of the Amdec Group, says: “Marriott’s new hotels will become landmarks in South Africa and appeal to travellers from all over the country, the continent and the world. We are proud to develop world-class properties in both Cape Town and in Johannesburg. Melrose Arch in Johannesburg is well established as a magnificent multi-faceted New Urban quarter focussed on creating an unforgettable experience with a vibrant atmosphere in a secure environment where people can work, shop, relax and stay. Amdec is thrilled to continue our growing partnership with Marriott International in Cape Town where The Yacht Club will offer an exclusive urban experience in an energised precinct on a working harbour superbly connected to all the buzz of city living in a location steeped in history. In addition we are delighted to be constructing two new hotels at Harbour Arch (on the current Culemborg node) where we hope to replicate the magical atmosphere experienced at Melrose Arch.  Melrose Arch, The Yacht Club, and Harbour Arch are all perfect locations for Marriott’s first hotel properties in South Africa.”

預計在施工階段,將創造約 8 000 個與建築相關的工作崗位。 酒店建成後,將創造 700 多個新的酒店工作崗位——470 個在開普敦的三個新酒店,320 個在約翰內斯堡。

Cape Town’s importance in the world tourist market has been confirmed in recent years with the ever-increasing visitor numbers to the city.  The addition of further accommodation to meet the growing demand will place the city in an even stronger position as a top global destination.

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