Jamaica seeks to secure 50,000 German tourists by 2020

With Jamaica welcoming just over 20,000 German tourists last year, Jamaica Tourism Minister Hon. Edmund Bartlett has mandated the Jamaica Tourist Board (JTB) and key tourism officials to double that number to 50,000 German tourist arrivals to the island by 2020.

He made the point while meeting with the leadership of the world’s largest tour company, TUI Group, in Berlin, Germany. Minister Bartlett noted that the Tourism Ministry and the JTB will be working closely with TUI to achieve the target. TUI Group brought over 150,000 tourists to Jamaica’s shores last year.

TUI集團是世界上最大的休閒,旅遊和觀光公司,擁有旅行社,酒店,航空公司,遊輪和零售店。 該集團擁有六家歐洲航空公司-歐洲最大的度假機隊-和九家歐洲旅行社。 TUI作為富時100指數的成分股在法蘭克福證券交易所和倫敦證券交易所聯合上市。


TUI高級董事會主席大衛·伯林(David Burling)指出牙買加在該公司未來5年的增長計劃中的重要地位,突顯了該島具有豐富文化和高重複業務的“優質目的地”。 他敦促部長增加牙買加的酒店客房數量,以在未來幾年有效地確保更多的業務和增長。

同時,巴特利特(Bartlett)強調了一系列酒店投資,這些酒店投資現已完成或處於建設階段,以幫助增加需求。

巴特利特(Bartlett),旅遊總監保羅·彭尼克(Paul Pennicook)加入德國。 本週早些時候,高級顧問兼高級傳播策略師Delano Seiveright和其他高級旅遊官員宣布,歐洲領先的航空公司之一歐洲之翼航空公司(Eurowings)是世界最大航空公司之一的漢莎航空公司的子公司,將開始在德國航空公司與德國航空公司之間每週兩次定期航班從今年3月XNUMX日開始,人口最多的都會區和蒙特哥貝(Montego Bay)。

預定的航班將於每個星期一和星期五從科隆/波恩運營,並將使用其擁有330個座位的空客310飛機。 航班將於3年27月2017日至10,000月XNUMX日運營,夏季將為德國帶來XNUMX多個座位。 Eurowings已經告知Bartlett及其團隊,他們將在幾天之內開放這些座位,將服務延長到冬季。

新的定期航班服務將補充由德國空運公司Condor從德國城市法蘭克福和慕尼黑飛往蒙特哥貝的每週包機服務。

Seiveright指出,巴特利特(Bartlett)加大了對德國的外科手術目標力度,以促進牙買加的旅遊業發展,並為該國的增長和發展做出更大貢獻。

巴特利特(Bartlett)和他的團隊最近參加了世界上最大的旅遊貿易展覽會,柏林國際旅遊交易會(ITB Berlin)和國際酒店投資論壇(International Hotel Investment Forum),然後離開了德國柏林。

巴特利特(Bartlett)在牙買加駐柏林大使館與來自德國和整個歐洲的牙買加名譽領事會面後,表示他打算任命幾名牙買加歐洲名譽領事作為其辦公室的無償旅遊顧問,因為他致力於大幅提高市場份額為來自幾個主要歐洲國家(包括德國)的牙買加遊客提供服務。
他將在與外交事務和對外貿易部長韓先生磋商後完成此舉。 卡米娜·約翰遜·史密斯。

Bartlett also participated in a special press briefing to boost publicity worldwide for the United Nations World Tourism Organization’s (UNWTO) historic Global Conference on Building Partnerships for Sustainable Tourism for Development, which has now seen the World Bank Group come on board as partners. The event, which is being hosted by Jamaica, will run from November 27 to 29, 2017, at the Montego Bay Convention Centre.


PHOTO: HM, TUI Meeting – Tourism Minister Edmund Bartlett and his team met with TUI Group Executives at their Berlin, Germany, office. On the left side of the table, TUI Executives (from far left) Dr. Ralf Pastleitner, Head of Brussels, Belgium Office TUI GROUP; Mr. Garry Wilson, Managing Director – Product & Purchasing TUI GROUP; Mr. David Burling, Member of the Board TUI GROUP; Mr. Frank Püttmann, Head of Public Policy TUI GROUP office Berlin; Mrs. Antonia Bouka, General Manager-Tourist Board & Hotel Partnerships Product & Purchasing TUI GROUP and a TUI Public Policy Advisor; (on the right side) Ms Michelle Fox, JTB United Kingdom Representative; Her Excellency Margaret Jobson, Ambassador to Germany; Hon. Edmund Bartlett, Minister of Tourism; Mr. Paul Pennicook, Director of Tourism; Mrs. Marcia McLaughlin, Deputy Director of Tourism; Mr. Delano Seiveright, Senior Advisor and Senior Communications Strategist;  and Mr. Gregory Shervington, (hidden), JTB Germany representative.